When you own a small company, you are the brand (whether you like it or not).

Rod Thiss is an incredible real estate agent. He is proud of the fact that most of his business comes from referrals. He values building relationships, not just selling houses.

When Rod called me up and asked for a quote on some identity pieces he had one request, “please don’t make the story about me”.

My response was, “ Rod, I hate to break it to you, but it’s all about you.”

“There are thousands of people who do the same thing you do. Hundreds have the same credentials. Dozens competing in the same zip code. But there is only one Rodney Thiss. Why would you want to hide the one thing that makes you different than all the other Agents out there?”

Here are a few of the pieces.