Medscape – Transforming the Medical Landscape

When an essential work tool no longer works against but with you, it becomes more than a tool. It becomes a partner.

The Medscape Agility Cart series was designed by world-class engineers in collaboration with healthcare professionals. The result is a truly innovate point-of-care cart that features a space-conscious design with effortless movement and height adjustment, nearly infinite adjustability of accessories, and an innovative five-star base designed with efficiency and safety in mind.

Here is a product line that was developed roughly a year ago. With a cross-departmental team, I developed a brand strategy, not only for the umbrella company called Medscape, but also it’s initial product launch. The product line is called Agility, and it features mobile, adjustable, secure point-of care carts for the healthcare professional.